Rooms To Go

Revitalizing campaigns and crafting engaging media for a leading retail brand.

As one of the largest furniture retailers in the US, Rooms To Go relies heavily on marketing to their customers. As the design lead at their agency of record, I was tasked with concepting, directing, and designing a variety of media in a fast-paced manner fit for the retail space. Some examples of my work over time for Rooms To Go includes spearheading the redesign of their email marketing campaigns, which is one of the company’s highest-performing marketing channels. I also developed animation concepts and storyboards for video bumpers promoting their numerous quarterly sales and promotions, ensuring alignment with client-established designs. I provided creative oversight to video editors, selected voiceover talent, and curated music to enhance the content's impact. Additionally, I collaborated on brainstorming and executing innovative campaign ideas, including contests, social media initiatives, and in-store activations, all contributing to an engaging brand presence across platforms.