Genesys
Simplifying Complexity: A Customer Journey Experience
Genesys needed a way to showcase their customer experience software in a relatable and engaging way. Our team crafted an interactive microsite featuring a customer journey video that broke down complex software capabilities into an intuitive narrative. I played a key role in conceptualizing the project, designing the microsite, creating animated assets, and developing a custom video player UI. Additionally, I collaborated closely with the video producer—assisting with art direction, storyboarding, designing set props, and refining key frame sketches—to ensure a seamless and compelling visual experience.
Chapter 1
Each chapter title is shown through integrated typography. Abstract UI is incorporated into the video to aid in storytelling. Each chapter also has a feature which can be expanded to learn more.
Features are shown through animated abstract UI GIFs.
The experience ends with a summary. Users can see all seven features in the video, indicating the ones they viewed. They may revisit features, rewatch the video, or learn more about Genesys.