Days of Delight

A feel-good campaign designed to make customers smile.

S&T Bank wanted to find a way to bring their brand purpose of “People-Forward Banking” to a new target market of millennial/Gen Z customers in a way that felt authentic, meaningful and fresh. My team and I decided to flip the script on typical banking campaigns that focus solely on goals like opening new accounts. Instead, we wanted to speak to the relationships that S&T aims to build. We created the "Days of Delight" campaign to give back, connect with customers, and delight them to brighten their days. As lead designer, I created the overall look and feel of the campaign, produced a vast list of both print and digital assets, and guided the rest of the design team on this project. The campaign introduced a fresh and innovative look for the client by incorporating a lighter color palette, authentic and vibrant photography, and a hand-drawn font to evoke a more personal and human touch.