Atlanta Beltline Partnership

An integrated fundraising campaign infused with artistic whimsy.

Everyone in Atlanta knows the Atlanta Beltline: a local, iconic destination that boasts a network of public parks, multi-use trails, transit, and affordable housing along a historic 22-mile railroad corridor (not to mention, one of the largest, most wide-ranging urban redevelopment programs in the United States). Atlantans take pride in the Beltline, and love to show their support of it. To help fund the continuation of the Beltline, the Atlanta Beltline Partnership runs a notable end of year giving campaign. In order to help this fundraiser capture the spotlight, I conceptualized an overarching theme, created a custom illustration as the face of the campaign, and oversaw the production of assets throughout a team of designers.